It's a 10

Inspired by years of hands-on salon experience, every It’s a 10 product is designed to give 10 benefits that used to take many products to achieve. Designed to simplify your choices, It’s a 10 has created a multi-purpose product that creates exceptional results while reducing the number of products you use. The creators – Carolyn Plummer and Scott Scharg – consider it “strength in simplicity”.