Alterna

Alterna Professional Haircare creates groundbreaking formulas that set the industry standard for the finest luxury haircare products in the world. They continue to shape the future by staying one step ahead of technology by capturing the essence of indulgence. More importantly, Alterna stretches the imagination to give their customers products they never thought were possible.

Alterna was the first haircare company to incorporate Hemp-seed oil, an extraordinary ingredient that promotes naturally healthy hair. They are a company of innovation with creations such as Enzymetherapy ©, Color Hold ©, Age-Control Complex ©, Nutrozyme Complex ©, Elasto-Complex ©, Straight-Line Complex © and The Science of TEN ©.